How we make money, and how we keep it separate

We believe you deserve to know how a site that reviews products pays its bills. This page explains how Scrutool earns money and, just as importantly, how we keep that completely separate from our reviews.

How we fund Scrutool

Scrutool offers paid promotion to AI tool companies, in the form of Featured listings and sponsorship packages. These payments help fund the hands-on testing and editorial work behind the site.

Paid placements are always labelled

Whenever a placement is paid for, we make that obvious. You will see a clear label such as Featured or Sponsored so you can always tell the difference between paid promotion and our independent editorial coverage.

Paying does not buy a good review

This separation is the foundation of everything we do. You can read more in our Editorial Policy .

What paid placement includes

Sponsorship can include things like Featured placement on the homepage, top placement on relevant category pages, inclusion in alternatives, a dedicated article, and promotion through our social channels and newsletter. Full details and pricing are on our Sponsorship page.

Affiliate links

Some links on Scrutool may be affiliate links, which means we could earn a small commission if you sign up for a tool through them, at no extra cost to you. As with sponsorship, this never affects our scores, rankings, or what we write.

Advertise with us

Interested in a Featured listing or sponsorship? See our Sponsorship page or email [email protected] .